How do you define cognitive computing?
Olin: It’s tech that has the capability to think abstractly, find patterns, similar to humans, and present it for human consumption. They key is that it learns without explicit programing. It evolves to make sense of complex and dynamic data.
For example, at LeadCrunch, our technology takes a list of your best customers then automatically finds the patterns of your ideal customer profiles and the signals that are in the market for your product or service. It then produces a list of high-potential leads for our clients to pursue. LeadCrunch learns each time you use it so it gets more precise over time. Our customers regularly report they are generating 300% more sales from the same number of leads.